7 Florence hotels that you can book with points

Florence hotels that you can book on points

Update July 3, 2018:  SPG and Marriott Rewards will be integrated into one loyalty program beginning August 1, 2018.  At that time, any existing SPG points will become points in the new program at a ratio of 1:3 (1 Starpoint=3 points in the new program).  Current SPG and Marriott redemption charts will be eliminated and one award chart will be implemented.  Last week, Marriott released the new category assignments.  I’ve updated this to add the new rates that will take effect in August on the Marriott and Starwood properties.  

If you’re considering booking any of the properties goes up in price, you may want to book before August 1.  On the other hand, you should wait until after August to book any property decreasing in cost.

This post is a list Florence hotels that you can book with a few different types of award currencies.  Keep scrolling for more details on each.  For more information about our recent trip to Italy, check out these links!


Florence hotels on points

7 options for Florence hotels on points

1. Use the Chase Ultimate Rewards booking portal to book your hotel
  • Cost: 1 point per 1.5 cents of the price listed on the Ultimate Rewards booking portal if you have the Chase Sapphire Reserve.
  • For example, if a room is $150, it will cost 10,000 UR points.
  • Note that the Chase Sapphire Preferred is 1 point per 1.25 cents.  So for 10,000 points you can get $125 worth of travel.  Click here for more info on that.
2. The Westin Excelsior Florence (Starwood Category 6)
  • Cost: 20,000 Starpoints per night
  • Value: 470 Euros per night (~$555 USD)
3. The St. Regis Florence (Starwood Category 7)
  • Cost: 30,000 Starpoints per night
  • Value: 568 Euros (~$670 USD)
4. AC Hotel Firenze (Marriott Category 7)
  • Cost: 35,000 Marriott Rewards points
  • Value: 194 Euros (~$229 USD)
5. Sina Villa Medici, Autograph Collection (Marriott Category 8)
  • Cost: 40,000 Marriott Rewards points
  • Value: 385 Euros per night (~$454 USD)
6. Hilton Florence Metropole (Hilton)
  • Cost: 40,000 max (30,000 on dates I selected in September of next year)
  • Value: 90 Euros (~$106 USD)
7. Hilton Garden Inn Florence Novoli (Hilton)
  • Cost: 30,000 max
  • Value: 132 Euros (~$155 USD)

Florence hotels on points

Use the Chase Ultimate Rewards booking portal to book Florence hotels

Chase Ultimate Rewards can be redeemed for travel two different ways.  First, you can transfer Ultimate Rewards to airline and hotel partners such as United and Hyatt.  The other option is to book travel on the Chase Ultimate Rewards website and essentially use your points as cash.  Click here for more information about when I would and would not use each option.

As I stated in my post about our hotels in Italy, I ended up using the Chase Ultimate Rewards booking portal to book our hotels in Italy.

Transferring points to airline and hotel partners is usually my preferred way of using UR, but if there aren’t good options with their transfer partners, you can use your points to book through the Chase Ultimate Rewards booking portal.  While booking through the portal is not the highest redemption value for your points, it definitely gives you more options than if you only have points such as Hilton or Marriott.  I will discuss our hotel below but note that there are lots of options if you choose to book with Ultimate Rewards!

Florence hotels on Chase Ultimate Rewards points

Our Hotel in Florence- Hotel Torre Guelfa
  • Cost:~13,600 Ultimate Rewards points
  • Value:~220$ including breakfast.

As I stated in most post about all of our hotels in Italy, I had mixed feelings about this hotel.  Our room was decent, but our friends’ room was not, and we booked the exact same room.  So the quality of rooms is inconsistent.  Since we did not spend much time in our room, I’m glad we only paid 13,600 Ultimate Rewards for our room in Florence as opposed to 20,000 Starpoints for the Westin.

This hotel was in a great location though.  It was in walking distance to Ponte Vecchio, restaurants, museums, and shopping.

Hotel Torre Guelfa also has a nice rooftop patio with great views of the city.  The Torre (tower) is 800 years old!  We went up for happy hour and sunset.  After dinner, we came back and had a bottle of wine on the roof while enjoying the views.

Florence hotels on points

Starwood options in Florence:

Update 4/17/18: SPG and Marriott Rewards will be integrated into one loyalty program beginning August 1, 2018.  At that time, any existing SPG points will become points in the new program at a ratio of 1:3 (1 Starpoint=3 points in the new program).  Current SPG and Marriott redemption charts will be eliminated and one award chart will be implemented. 

How to earn Starwood points:
  • sign-up bonuses from the SPG credit card from American Express.
  • everyday spending on the SPG credit card from American Express.
  • Starpoints can also be transferred from Marriott Rewards at a ratio of 3 Marriott Rewards: 1 Starpoint. This is due to the merger between Marriott and SPG.  Click here for more information.
  • Paid hotel stays at SPG properties
Both of the Starwood properties in Florence are a good redemption value

In fact, we strongly considered booking the Westin Florence for our trip.  In the end we decided to save our Starpoints and use Ultimate Rewards instead.  But this is a good value if you’re wanting to splurge on a nice hotel.

SPG award chart

The Westin Excelsior Florence (Starwood Category 6)
  • Cost: 20,000 Starpoints per night
  • Value: 470 Euros per night (~$555 USD)
  • I like to hoard my SPG points since I consider them the most valuable.  But 20,000 points for the Westin in Florence is a good value considering it goes for 470 Euros (around $555) per night.  Thats about 2.75 cents per Starpoint.

Beginning August 2018:

  • Cost in Marriott points: 60,000 per night
  • Cost in Starpoints: 20,000 per night
  • New category: 7
The St. Regis Florence (Starwood Category 7)
  • Cost: 30,000 Starpoints per night
  • Value: 568 Euros (~$670 USD)
  • This is another fancy option with a good value.  30,000 Starpoints for ~$670 USD is a redemption worth over 2 cents per Starpoint.

Beginning August 2018:

  • Cost in Marriott points: 60,000 per night*
  • Cost in Starpoints: 20,000 per night
  • New category: 8

*In 2019, this property becomes a category 8 property, but category 8 properties are temporarily available at category 7 standard pricing.  The best time to book future category 8 properties is in August 2018 through 2019 when you can get category 7 pricing.  Click here for more information. 

Starwood SPG starpoints Florence hotels

Marriott options in Florence:

How to earn Marriott points:
  • sign-up bonuses from the Marriott co-branded credit card from Chase
  • everyday spending on the Marriott co-branded credit card from Chase
  • Marriott Rewards points can also be transferred from SPG at a ratio of 1 Starpoint:3 Marriott Rewards points.  Click here to read more about the merge between Marriott and SPG.
  • If you have a Chase Sapphire credit card, you can transfer Ultimate Rewards points to Marriott Rewards at a 1:1 ratio.
  • Of course, you can also earn Marriott Rewards points for paid stays at Marriott properties

Marriott Rewards chart

AC Hotel Firenze (Marriott Category 7)
  • Cost: 35,000 Marriott Rewards points
  • Value: 194 Euros (~$229 USD)
  • I would not transfer Ultimate Rewards to Marriott to book this room, but for a little under 12,000 Starpoints you can book this room.  I would pass on this Marriott property and book the one below for only 5,000 more Marriott Rewards points.

Beginning August 2018:

  • Cost in Marriott points: 35,000 per night
  • Cost in Starpoints: ~11,667 per night
  • New category: 5

The new chart effective August 2018 results in zero change for this property.

Sina Villa Medici, Autograph Collection (Marriott Category 8)
  • Cost: 40,000 Marriott Rewards points
  • Value: 385 Euros per night (~$454 USD)
  • I would not transfer Ultimate Rewards to Marriott to book this room, but for a little over 13,000 Starpoints per night I would consider this room.  That would be a value of about 3.4 cents per point!

Beginning August 2018:

  • Cost in Marriott points: 50,000 per night
  • Cost in Starpoints: ~16,667 per night
  • New category: 6

This property is increasing in redemption cost so you would want to redeem prior to August 2018 if possible.

Want to know how to calculate the value of a mile or point? Click here.

 Marriott Florence hotels on points

Hilton in Florence

How to earn Hilton points:
  • sign-up bonuses from Hilton co-branded credit cards from American Express
  • everyday spending on Hilton co-branded credit cards from American Express.
  • Hilton Honors points can be transferred from American Express Membership Rewards at a ratio of 1,000 MR: 1,500 Hilton Honors points
  • Shopping through Hilton’s shopping portal.  Although I prefer to do my shopping through the Chase Ultimate Rewards shopping portal (not to be confused with the redemption booking portal) or airline shopping portals.
  • And of course, paid stays at Hilton properties will earn Hilton Honors points
My 2 cents per point redemption threshold goes out the window with Hilton

I generally refer to Hilton points as pesos.  While you can still find some decent values on some properties, they charge so many points that it’s a terrible cents per point value.  You can pretty much guarantee that you’re not going to get my recommended 2 cents per point if you book at a Hilton.  With that said, Hilton points are very easy to earn.

I take into account how easy or difficult it is to earn a particular type of points/miles when calculating a redemption value.  It is definitely easier to earn a large amount of Hilton points than points with other programs such as Starwood.  For example, you can earn 3 points per dollar on everyday purchases and more on certain categories with the no fee Hilton Amex.  So that’s 3x as many points that you earn with the SPG Amex.  Because of that, it’s not a terrible idea to use Hilton points if you have them.  You’re probably not going to even get close to 2 cents per point when redeeming, but that is okay considering how easy they are to earn.*  At this time, I do not collect Hilton points (mainly because I like SPG better!), but I know many people do.

*Look at it this way.  $30k in spend (assuming no bonus categories) would net 30,000 Starpoints.  With the no-fee Hilton Amex, it would net least 90,000 Hilton points.  Yes, Hilton redemptions cost more points than Starwood, but this is a good example of why I value points differently.

Hilton no longer publishes an award chart.  In fact, they did away with categories altogether.  Now, there are ranges for what a property may cost.  Different properties may have different rates depending on what they consider their peak dates.  This is frustrating as it makes it difficult to plan your earning strategies if you are looking to stay at a Hilton property.  The good news is that you can check Hilton’s website to find out what the maximum cost would be for a standard room.

Hilton Florence Metropole (Hilton)
  • Cost: 40,000 max (30,000 on dates I selected for next September)
  • Value: 90 Euros (~$106 USD)
  • Since I do not collect Hilton points, I would have to transfer 20,000 Amex Membership Rewards to Hilton to get the 30,000 needed for this property.  This is not a good idea as I can get significantly more value out of 20,000 American Express MR by transferring them to airlines.  20,000 MR for ~$106 is not a good value.
Hilton Garden Inn Florence Novoli (Hilton)
  • Cost: 30,000 max
  • Value: 132 Euros (~$155 USD)
  • Same as above.  I wouldn’t do it!

florence on hilton honors points

florence on hilton honors points

Conclusion

Using Chase Ultimate Rewards to book a hotel will give you the most options.  But there are other award currencies that are better redemption values for Florence hotels.  Hilton is a no-go for me, but the Starwood and Marriott options are worth considering!

Want to earn 50,000 Chase Ultimate Rewards bonus points? Consider signing up for one of the Sapphire cards.

Click here to read my comparison of these two cards.

Advertisements

9 thoughts on “7 Florence hotels that you can book with points

  1. Pingback: How To Pack For Italy With Only A Carry-On Suitcase • The Miles Genie

  2. Pingback: Affordable unlimited data while abroad: get a mobile hotspot!

  3. Pingback: 8 Venice hotels that you can book with points • The Miles Genie

  4. Pingback: How we flew to Italy for (almost) free... and you can too!

  5. Pingback: 10 days of 4-star hotels in Italy for free!

  6. Pingback: Spend more time enjoying Italy and less time in transit!

  7. Pingback: 7 options for hotels in Tuscany on points

  8. Pingback: Tuscany photos from our recent trip • The Miles Genie

  9. Pingback: 17 Rome hotels that you can book with points

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.